The Future of Enterprise Selling Starts Here
Enterprise Sales Orchestration
Enterprise Sales Orchestration is a strategic approach to winning complex, high-value deals. Unlike traditional sales methods that focus on a single “decision-maker,” ESO recognizes that enterprise sales involve multiple stakeholders, competing priorities, and hidden dynamics.
At its core, ESO is about orchestrating people, processes, and insights, aligning them toward a shared outcome. It combines:
Stakeholder Mapping – understanding influence, incentives, and decision drivers.
Structured Collaboration – guiding internal and external teams with clarity.
Behavioral Insights – anticipating biases and navigating objections.
Strategic Framing – aligning every step of the sales process with business objectives.
The result is a methodology that reduces risk, accelerates consensus, and creates long-term value for both the customer and the seller.
ESO isn’t just a way to close deals, it’s a way to lead change inside organizations.
Key Benefits
Decode Enterprise Complexity
See the hidden decision networks that shape enterprise deals and gain clarity into how organizations truly make decisions.
Align Stakeholders Interests
Build consensus across diverse and competing agendas by mapping influence, priorities, and motivations.
Reduce Friction and Risk
Anticipate resistance, uncover hidden obstacles, and eliminate deal-killing risks before they surface.
Speed up enterprise buying decisions by guiding stakeholders with structure, clarity, and confidence
Accelerate Decisions
How it Works
Map the Enterprise Decision Network
Reveal the hidden web of influence, authority, and informal power structures that drive enterprise decisions.
Build Stakeholder Frameworks
Design behavioral maps and frameworks that decode stakeholder motivations, biases, and leverage points.
Orchestrate Consensus and Buy-In
Guide stakeholders through a structured process that accelerates alignment and creates enterprise-wide commitment.
Services
Beyond the book, Enterprise Sales Orchestration (ESO) is a practical methodology designed to be applied inside organizations. I work directly with teams and executives to bring ESO into action through consulting and tailored training programs.
Consulting
Customized guidance to apply ESO frameworks to your organization’s most complex deals.
Account-specific strategy design
Stakeholder mapping workshops
Deal orchestration playbooks
Executive coaching
Onsite Training
Immersive training sessions designed to equip sales teams with the tools and mindsets to win enterprise deals.
Onsite workshops
Role-play and real-deal simulation
Framework design and adoption exercises
Designed for sales teams, consultants, and enterprise leaders
About the Book
Enterprise Sales Orchestration: The Art & Science of Winning Large-Scale Deals
Enterprise sales has outgrown traditional playbooks. In today’s world, decisions are rarely made by a single “buyer.” Instead, they emerge from networks of executives, influencers, and silent stakeholders, each with competing agendas, hidden motivations, and cognitive biases.
This book was written to give sales professionals a structured way to win in that environment. Inside, readers will find:
Practical frameworks for mapping decision networks and stakeholder influence.
Behavioral insights that reveal how biases shape buying choices.
Step-by-step orchestration methods to build consensus and accelerate deals.
Whether you are an enterprise seller, a sales leader, or a consultant, this book equips you with tools to turn complexity into clarity and lead your customers toward confident, collective decisions.
About the Author
Marco Diaz is a seasoned enterprise sales leader with over 25 years of experience in digital transformation and cybersecurity. He has led teams and strategies for global companies i consistently driving success in complex, high-stakes enterprise environments.
Drawing from decades of frontline experience, Marco created the Enterprise Sales Orchestration (ESO) methodology to solve a problem he saw repeatedly: traditional sales methods collapsing under the weight of enterprise complexity. ESO distills his insights into a repeatable system that blends strategy, psychology, and orchestration into one approach.
Beyond his work in enterprise sales, Marco is also an author, speaker, and mentor to professionals seeking to elevate their strategic impact in the business world.
Contact Us
We’d love to hear from you. Whether you have a question about the book, want to learn more about the Enterprise Sales Orchestration (ESO) methodology, or are interested in consulting or training opportunities, this is the place to reach out.
Use this form or email us directly at info@esomethod.com
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Looking to connect with Marco directly? You can also find him on Linkedin